Meta Ads Analytics · April 2026
Performance Overview
2 Active Campaigns · 9 Ad Creatives · April 1–30, 2026
Apr 2026
🇨🇦 CAD
30 Days
💸
Apr 2026Total Spend
$2,590
CAD · 2 campaigns
📡
UniqueReach
218,795
Unique users reached
👁
ViewsImpressions
276,116
Total ad impressions
🖱
1.95%Clicks
5,376
Strong CTR performance
💲
EfficientCPC
$0.48
CAD per click
🛒
62 ordersPurchases
62
Total conversions
🎯
MonitorCost / Purchase
$41.78
Blended account CPP
💰
RevenuePurchase Value
$12,715
CAD attributed revenue
📈
PositiveROAS
4.91x
Return on ad spend
🔗
9 AdsAvg Order Value
$205
Per purchase Apr 2026
Daily Ad Spend
Budget pacing · April 1–30, 2026
Daily Revenue & Purchases
Strong end-of-month surge Apr 26–30
ROAS Daily Trend
vs 2.5x target — Apr 12 and 21 top spikes
Platform Spend Split
Facebook vs Instagram
Conversion Funnel
Full-funnel · Awareness → Revenue · April 2026
Campaign Analysis
Campaigns & Ad Creatives
2 active campaigns · 9 ad creatives · April 2026
2 Campaigns9 Ads
Spend vs Revenue by Ad
Investment vs return per creative
ROAS by Ad Creative
vs 4.91x account average
Ad Creative Performance Table
Full metrics · April 2026
| Ad Creative | Campaign | Spend | Impressions | Clicks | CTR | CPC | Purchases | CPP | Revenue | ROAS | Action |
|---|
Audience Intelligence
Demography
Age group & gender performance · April 2026
6 Age Groups2 Genders
Spend by Age Group
Budget allocation per demographic
ROAS by Age Group
Return efficiency vs 4.91x account average
Age Group Performance Matrix
Full metrics · April 2026
| Age | Spend (CAD) | Share | Clicks | CTR | Purchases | Revenue | ROAS | CPP | Rating |
|---|
Gender — Spend & ROAS
Female outperforms male in April 2026
Gender Performance Snapshot
Revenue efficiency · April 2026
Placement Intelligence
Placements & Platforms
All main placements converting · April 2026
2 Platforms6 Placements62 Conversions
Platform Performance
Facebook vs Instagram · spend, revenue & ROAS
Spend by Placement
Budget share across all surfaces
Placement Analysis Table
Performance verdict · April 2026
| Placement | Spend | Share | Impressions | CTR | Purchases | Revenue | ROAS | CPP | Verdict |
|---|
Platform Deep Dive
Facebook vs Instagram · April 2026
Geographic Intelligence
Regional Performance
Province-level spend & engagement · Canada · April 2026
10 Provinces🇨🇦 Canada
Spend by Province (Top 8)
Budget distribution across Canada
CTR by Province
Engagement quality vs 1.95% account average
Province Spend Leaderboard
All provinces · sorted by investment · April 2026
Full Regional Metrics Table
Note: Purchase attribution not available at province level in this dataset
| Province | Spend | Share | Impressions | Clicks | CTR | CPC | Priority |
|---|
Strategic Intelligence Report
Monthly Performance Report
Soccer Express · Meta Ads Manager · April 2026
April 2026
📊
Executive SummarySpend
$2,590
Revenue
$12,715
ROAS
4.91x
Purchases
62
Cost/Purchase
$41.78
CTR
1.95%
CPC
$0.48
Avg. Order
$205
April 2026 delivered a profitable and structurally stable month for Soccer Express on Meta Ads — generating $12,715 in attributed revenue from $2,590 in spend at a 4.91x ROAS. April's performance is solidly above the account's historical baseline of 3–5x ROAS.
The most significant insight is the end-of-month purchase surge: 23 of 62 total purchases (37%) occurred in just the final 5 days (Apr 26–30), with $4,883 in revenue — more than any other 5-day window. This suggests an audience segment that builds purchase intent over the month and converts at month-end.
⚡
May 2026 Action Plan📊 May 2026 Projections
Implementing the above actions while maintaining April's spend level (~$2,600):
→ ROAS target: 5.5–6.5x (pausing zero-ROAS creatives + scaling 7–8x ROAS assets)
→ Revenue target: $14,000–$16,500 with budget reallocated to proven winners
→ CPP target: $35–38 (down from $41.78 by removing zero-purchase creative spend)
→ Female revenue share: 55–60% if dedicated female campaign launches successfully
→ ROAS target: 5.5–6.5x (pausing zero-ROAS creatives + scaling 7–8x ROAS assets)
→ Revenue target: $14,000–$16,500 with budget reallocated to proven winners
→ CPP target: $35–38 (down from $41.78 by removing zero-purchase creative spend)
→ Female revenue share: 55–60% if dedicated female campaign launches successfully